I was reading the other day about a chain of book shops in Australia that are selling some of their books all wrapped up in brown paper, and promoting them as ‘Blind Dates’.
As you can see, there’s just a few words on the front to give people a flavour of the topics involved. It’s an innovative idea, and apparently it’s helping them with their sales, as I guess it’s a talking point.
I do like this idea. I don’t know about you, but I can sometimes get stuck in a book-rut, where I only pick up the same types of books. Now, sometimes, this is just what I want as that’s the mood I’m in – I want endless regency books, one after another, until about 15 books later, I’m a little tired of them and need a change! This is when I deliberately choose something I’d not normally gravitate towards or I ask to borrow a book from my mum, as she has different reading tastes to me.
I wrote a post a little while back, ‘Do You Judge A Reader By Their Cover?‘ and I asked people about their favourite genres, too. There was quite a mix of responses, as you’d imagine, and I enjoyed getting a few recommendations from people, which has since seen me trying out a few titles that I doubt I’d have read prior to that. I do like to buy/borrow a totally different book sometimes than any that I’d normally gravitate towards and though on several occasions it hasn’t worked out, on many others it has. A few titles that stick in my mind that I’ve enjoyed recently..
The Snow Child by Eowyn Ivey
Garden Spells by Sarah Addison Allen
Broken by Daniel Clay
The Ice Princess by Camilla Lackberg
They’re all quite different to one another, and I enjoyed every single one of them immensely.
As such, I’m now making it a very deliberate activity to pick up a book once a month, or 1 in every 5 that I read, whichever comes first!, that I perhaps would not normally choose. I’ll no doubt report back on any success and failures! Is this something that you do?