This is a collaborative post
Every business online need’s internet exposure. In these competitive times, your business can grow with the help of an SEO company. As a business owner, you might think about how you could expand your business and reach a target audience? Digital marketing is the way to move forward! Digital marketing is an exciting tool for growing your business online. Selling your service or product online gives you the potential to beat your competitors fair and square. An SEO company can help your traffic increase while also gaining you a profitable revenue. A professional SEO agency will provide you with a range of services like PPC management, onsite and offsite SEO, Web Design, and a lot more. It is good to set short and long-term goals of what you want to achieve as a family business. These goals will lead you towards success with the help of a search engine optimisation specialist. Read on to learn more about how an SEO company can grow your online family business!
What is SEO?
SEO is short for “search engine optimisation”. It is an effective online marketing tool and strategy used to boost your online rankings on search engines such as Google for phrases and relevant keywords related to your business. Generally, SEO is broken down into 2 categories, these include on-site SEO and off-site SEO.
On-site SEO is an optimisation that is performed on your site. It can include:
- Adding keywords to your URL’s, page titles, and headings
- Creating and updating content about your products and services.
- Improving your site’s speed
- Fixing 404 errors
- Implementing an SSL Certificated for website security
Off-site SEO is all activity and optimisation that is completed away from your website. In my opinion, this is 90% of how you achieve trust and high rankings on Google. This involves earning high-quality backlinks to your site from reputable sites. Link building is key to a successful SEO campaign. SEO, if it is performed properly, can result in an extremely high return on your investment so it is essential not to rule it out of your marketing strategy. If you want your online business to be a success, then SEO is the perfect way to drive customers to your site.
SEO is not something that happens overnight, it takes time, patience and you need to have realistic expectations. It is an ongoing process which constantly changes with Google algorithm changes. SEO can increase your authority, build better relationships with your audience, give you a competitive edge over your competitors, increase your sales, drive more traffic to your site, and increase the overall growth of your business.
Improves your Organic Traffic
Organic search is a huge part of a business website’s performance. Google owns a large portion of the search market above the other search engine competitors such as Yahoo, Bing, and others. Google is one of the most visited sites in the world, so it is important that you are highly visible on this popular and trusted source. Focusing on relevant keywords for your target audience is crucial and the foundation to a successful search engine optimisation campaign. Both content and keywords should be informative and interesting to the reader. Using concise descriptions and title tags will help your business grow and show up in the top search results on Google.
Helps build trust and credibility
70-80% of search engine users only focus on organic results. Many people won’t click on the paid ads at the top of a search engine like Google. They also want to click on the top search organic results preferably on the first page. If your business ranks higher in search results, then this will establish your brand credibility. In your customer’s eyes, this builds their trust and lets them know you are the best in the business. Getting to the top takes time, effort and investment. Authority from links takes time to build and earn. It is an SEO companies’ goal to establish a strong foundation utilizing onsite and offsite techniques. It is also important for conversions to have a beautiful website with an effective and clean user experience. Authority is built as a result of various elements, these include:
- Positive user behaviour
- Quality backlinks
- Optimised on-page content and elements
Establishing your brand doesn’t happen overnight, it takes time, commitment, and patience but also relies on offering quality and valuable products and services that will allow your customers and potential customers to trust your brand. Your business website will achieve higher authority when you start ranking higher for the appropriate keywords related to your business. This will then lead to increased customers and sales.
Experienced and Professional SEO consultants
An SEO company has years of experience in the digital marketing industry. They have experience in setting up a plan and developing an effective path to help you achieve your goals and make real results happen in just a few months. While you may know the basics of SEO from researching and reading online, you would need to have experience in how to optimise a website the correct way. Your business success should not be based on guesswork and experimenting. If you were to build the wrong links to your site, then this could result in your site being penalised and even removed from search results.
An SEO agency has the experience and knowledge that is necessary to make the smart decisions for your site that will result in increases in your visibility and your rankings online. With the many years of experience working with various industries and clients, this will allow an agency to appropriately handle your unique ranking requirements and expectations. Partnering with an SEO company also ensures that you will understand how to handle unexpected changes, Google algorithms, and even penalties. They will guide you through each step and potential issues smoothly and swiftly.
Delivers a high return on investment
Organic SEO beats AdWords, social media, and any other form of marketing when it comes to achieving a better return on your investment. SEO Services deliver high quality leads on a consistent basis. If your website is structured poorly with little SEO, then it won’t be shown on top positions on search results like Google or Bing. Optimising your site with the help of an SEO expert will ensure you are making money on the revenue you put in and that you receive a good return on the investment also. This inbound marketing strategy lets you connect with the right people and to connect with your target market. When someone is looking for a product to buy, they will generally search through Google. This is an active lead for your business, just by been seen on organic search results. A consistent stream of customers gives you a profitable business which can then be reinvested back into your SEO campaign. An investment in search engine optimisation may cost a bit more but when done correctly with a professional SEO company, it will yield long term results far greater than any paid advertising campaign.
As a business owner, you have a lot of responsibilities in your hands with the running of an online family business. For you to out-compete your competitors and grow online, your online presence needs to be dynamic, user-friendly, authentic, and most importantly “effective”. An SEO company can help you achieve this in many ways. Exceed and achieve your long-term goals through targeted content and quality customised strategies for your online business success. SEO is complex and involves many different practices, techniques, and tactics. It is extremely important to invest in the right agency for your online family business and also so your investment is not wasted.
Disclosure: This is a collaborative post