This is a collaborative post
Digital Marketing is the most efficient way to boost your photography business in our forever evolving digital world. You as a business need to put yourself out there and be open to as many opportunities to connect with potential clients as possible.
There are multiple different methods within digital marketing to share and expand your online presence, we will go through some of the tips and strategies which stand out the most.
SEO: Local Visibility
SEO (Search Engine Optimisation) helps you expand your online visibility, especially locally. This should be at the forefront of your marketing strategy and is a key way to grow your business, allowing you to focus on a niche market and maximise fully in that specific area.
This ensures your business can compete against your competitors instead of focusing on SEO in a saturated market, where you could get lost. SEO for photography will result in generating leads, attracting clients, website conversions and most importantly customers.
As photography is a booked service and you cannot physically buy products, it’s important you have a platform that can easily be found so that people can book. Each individual business has unique goals so you will have a bespoke strategy to ensure you get the leads which will then result in return on investment, increased bookings and telephone enquires or even people viewing your work as this could then result in a booking later.
The main tips to get you started will be to do lots of Keyword research which helps you to understand the volume of searches, this way you know exactly what potential customers are searching for and can adapt or push your services further. Optimising Google My Business will be essential to maximise your results for a local SEO campaign.
Blogs are a really good way to improve your search ranking on Google as the search engines can index these pages, especially when you are constantly uploading. This is you updating your website and Google look for websites which are frequently updated, so this will improve your search ranking.
This is a perfect way for you to tell your story as a photographer and share your work and demonstrate your expertise, bring a personal feel to your business, helping you to connect with potential clients and to build trust and value for them to read.
Instagram is the marketing platform which is the most effective and most influential channel for visual imagery. With over 800 million unique monthly users, it is worth being able to have the opportunity to connect with a huge variety of potential customers.
You can also launch paid advertisements to boost your reach and you can select the specific target audience so that it’s reaching the most suited people for your business.
Word of mouth is something customers trust above all else. People are more likely to reach out to you if they were recommended by someone they trust. A top tip here is to remind your clients who were happy with your work to tell their friends about you, even if you offer them a small discount for future work if they refer friends to you. It may also be beneficial to include a Trustpilot to include reviews.
Marketing is a way of putting your business in front of your target audience. Digital marketing is the way to go forward today, especially for your photography business to show off your portfolio and reach the right people to book your service.
Disclosure: This is a collaborative post