Introducing Melijoe

I love buying new clothes for my children. It’s my weakness, I know, as I’ve mentioned here before. I just struggle to resist. If I’m going to get a little carried away on a splurge, I can pretty much guarantee it’ll be on childrenswear! So today I’m introducing you to the delights of Melijoe is first and foremost the story of Nathalie Christen-Genty, who began to take an interest in children’s fashion after the birth of her first son in 2003. An avid fan of the adult’s fashion industry, she was disappointed with the clothing selection found in multi-brand boutiques at the time. With a background in digital project management, Christen-Genty observed a gap between the fashion industry’s offer of attractive children’s clothes and an easy, style-driven shopping experience, leading to the launch of her e-commerce. quickly became the go-to reference for parents looking for designer brands mixed with practical and everyday casual styles.

Melijoe, located in Paris, sell childrenswear ranging from newborn all the way up to teens, stopping at 16 years. They stock labels such as Levis, Paul Smith Junior, Adidas Originals, Petit Bateau, Converse and plenty more besides. You’ll find accessories such as socks and hats, shoes and trainers, along with a full clothing range. For babies, there’s even more than that, with products ranging from moses baskets, to nursing pillows, to playmats, to bathrobes and bottles, along with the baby-wear. They ship internationally, the range available is seemingly endless as they seek to be a one-stop shop and they share the latest trends from the fashion world.

It’s a clean, tempting looking store, that lured me in..


In the interests of being thorough in my exploration of the website, I may, may, have indulged and bought the kids a couple of things. It only seemed right and proper that I fully test it out for you. I found that on checking out, if I signed up to receive the newsletter, I’d get £10 off my order, which was rather lovely. The checkout process was then straightforward and speedy, with Paypal alongside the credit card options, meaning I didn’t even need to move to get my purse to purchase! The delivery cost’s quite high at £7, as it’s being FedEx’d from France, though it does then get shipped within 24 hours.

So having now introduced you to them, I’ll be bringing you regular news from Melijoe, so do look out for our top picks in the coming months. I’m already looking forward to it!

Disclosure: Written in collaboration with Melijoe (a purchase was not part of these terms, I just really wanted to!)

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