Venus are naming 2015 the year of &Powerment, as they are encouraging women to embrace their ‘&’ and step out from behind the label.
Their YouTube clip explains it all…
They’ve carried out some studies that show that stereotyping starts as young as 10 years old, and can limit potential and lead to a lack of confidence. And apparently us British women are the most likely worldwide to be affected by stereotypes.
Interesting. I wrote a post a few weeks ago, ‘So Who Are You?‘ where I thought about what defines me, and all that I can still be. This campaign puts me in mind of that, as I think our biggest ‘labellers’ are ourselves. I think we limit ourselves, tell ourselves we are this and aren’t that, yet we’re the ones living the life and know we’re so much more. Yes, others compound the problem, but I think breaking free of them has to start with us, we must tell ourselves that ‘we are more’.
I want my children to grow up knowing that they are more, more than the labels applied to them, more than the ones that they impose upon themselves. Don’t get me wrong, I don’t think having a label is always a bad or derogatory thing. If they end up being ‘the clever one’, ‘the friendly one’, ‘the creative one’ and so on, well, that’s just lovely. As long as they know about the ‘and’. Yes, be that person, but be so much more, and always remember it. No one talent, moment, skill or physical feature can define a person, and I want them to recognise and understand this. They can be so many things, so I’d want them to go beyond the label ‘and’ offer something else. I do hope that I can help them to do this as they grow up.
As a part of this campaign, I do have 2 Venus Satin Care gift sets to give-away to 2 of my readers, too. The set comprises of a Venus razor with a spare blade and shaving gel, all in a little carry case. To be in with a chance of winning one of them, please use the rafflecopter below and answer the question. Give-away is open to UK entrants only, closes at midnight 24th March 2015.
What do you think? Have you ever felt ‘labelled’?
Disclosure: Written in collaboration with Venus